Brett Walker
Wordini app
Wordini is an app for remembering the words you forgot. It uses a natural language interface to take descriptions or definitions from users and return lists of words that might match. This was something that had never been done before, so I wanted the app to convey a sense of magic. Because this was going to be a text-heavy interface, I also wanted to add some whismy. I decided on a premise that Wordini is a magical being of words, and wanted to embue a magic, mystical feel throughout the app's design.
COLOR PALETTE
color palette
As a text-based app, I wanted to avoid it feeling too dull so I chose bright, playful colors, but used them as accents to maintain readability and to avoid tiring the eyes of users. The color palette was partially inspired by Kishi Bashi's Philosophize In It! Chemicalize With It! 7-inch record.
ICONOGRAPHY
toolbar icons
Icons that represent quick actions, accessible via a toolbar on each answer word.
toolbar icons
Icons that represent a word's probability of being the right answer, from Likely, Perhaps, to Doubtful. It was important to have icons whose meanings were intuitable, while also feeling a bit mystical.
app icons
The app's icon provided a unique challenge: finding a way to take an intangible concept like being unable to think of a word you want to use and express that visually, while also maintaining the magical aesthetic of the app. I decided to use a crystal ball with a W inside, which also subtly doubles visually as a light bulb (serving to convey a person's "a ha!" moment of remembrance). The color scheme was based on the app's color palette, tying in with the interface, while the gradient blue and shadow added a subtle 3D look that popped on the screen without being garish.
LAYOUT
iOS app screenshot - answers screen
iOS app screenshot - word details screen
watchOS app screenshot - answers screen
watchOS app screenshot - definitions screen

The design of both the iOS and watchOS apps was centered around making search requests as efficient as possible. Visually, I wanted to embrace the text-heavy content of Wordini, but wanted to avoid it feeling cold and clinical. Putting the search interface front-and-center on the iOS app and eschewing a standard tab bar interface for a custom one helped to maximize vertical real estate for search results, while also providing more minimal UI elements that put the focus on letters and words.

Originally Wordini had a Tinder-esque swipe interface for choosing which word was the right answer, but was changed in version 2.0 to a list. This also provided an opportunity to add a toolbar of actions that is accessible through a tap on the word, providing features such as adding the word to a new Favorites list (synced via iCloud to the Watch app). A "search on word" action was added after seeing that people often used an answer word to look for synonyms. 3D Touch was also added to answer words to allow quick views of their definitions and access to actions. Wordini 2.0 is thus both more efficient in its core purpose of providing the right word quickly, and also more powerful in ways that matters to users.

Custom animations help Wordini feel playful and warm, while also providing navigational cues for the user.